Influence of Television Advertising in Promoting Mobile Telephone Network Products in Enugu State, Nigeria

This study analysed the influence of television advertising in promoting MTN products Enugu metropolis. The main objective is to find out if residents Urban Area have access television, determine frequency exposure advert messages on examine impact advertisements Area. type research design for this descriptive survey design. population consist all areas State. They are: New heaven, Abakpa-nike, Ogui new Layout, Achara Layout and Independence Layout. presented that Advertising without doubt a very important promotional tool, its importance can be understood from ability attract attention having drawn customer’s attention, it provides information prompt them (consumers) further actions which means encourages continuous patronage. researcher recommended MTN-NG should intensity efforts nourishing good customers‟ relationship. There also growing movement towards integrating created by their various communication agencies sent departments within company order achieve consistency. In prosper against rivals, they innovative alert whatever subtle move made other competitors continue occupying leadership position.